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Feb. 10, 2008
Me on the Craft magazine Video Podcast
Craft magazine interviewed me at Lucasfilm for their vlog.
Feb. 8, 2008
CompuBeaver on BBTV!
Feb. 7, 2008
Obey Obama!
Barack Obama has a posse!
More here.
Feb. 5, 2008
Ask Bonnie -- Bizarre Warning Labels
Grrl.com Blogger Bonnie Burton answers questions all about Bizarre Warning Labels! The show previously aired online on Web Waste which is now long gone. So if you have questions/comments email them to Bonnie Burton here.
Feb. 4, 2008
Blogger Toolkit for Online Movie Marketing
The movie site for The Signal has an interesting component to its site for viral and grassroots marketing. It's called a Blogger's Tool Kit. The online toolkit includes video trailer embed codes, photos and slideshows, film info, buddy icons, wallpapers, animations and more to be placed on personal web sites, blogs and Myspace pages.
It's very interesting to me to see more and more movie companies embrace its potential fan base as well as bloggers and online press, instead of yell at them for snagging official photos for their sites or copying trailers to Youtube. I genuinely believe that if you give bloggers embed video codes, access to EPKs and images, and make fun widgets, and give them content to use on their own web sites, blogs and social networking profiles, they'll promote your movie, TV show, comic book, ARG, video game, etc. Which in turn creates more authentic buzz for your property.
Bloggers aren't the enemy. And they could very well make or break your project. So a little love like this sure doesn't hurt. The folks who are promoting The Signal get it.
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